Charting the career of NIGO, the mind behind some of the most influential designs, ideas and trends in streetwear; from the 990s in Harajuku, the founding of A Bathing Ape, to his current role as Artistic Director at KENZO

Working across street style, fashion, music, and beyond, NIGO is a multifaceted creative director who has been shaping contemporary culture for over three decades. His ability to draw from wide-ranging disciplines and cultural references has produced some of the most influential designs and ideas in recent fashion history. With a close network of collaborators, he remains a central figure within a global constellation of tastemakers. His design language continues to evolve: while greatly inspired by vintage Americana, it remains deeply rooted in Japanese culture.

Charting NIGOs inspirations, output, and legacy from the 1980s to the present day, the book will take a chrono-thematic approach. The story will be told primarily through objects from his personal archive and collections many of which will be published here for the first time. These include collectible merchandise, garments, music and film ephemera, and printed matter, complemented by his own voice and those of his peers. Together, the material will immerse the reader in NIGOs world, conveying the lasting cultural impact of this multifaceted creative director who has been shaping contemporary culture for over three decades.