Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.... --David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn t follow, Ries and Trout s thinking.