A stunning, pocket-sized visual history of the worlds most famous watch brand.Discover the story of Rolex, from its beginnings in 1905 to its current position as the most famous watch brand in the world. Packed with photographs and information covering the companys entire history, youll discover the ground-breaking designs and technology that made Rolex such a significant player in the business and the timeless designs favoured by everyone from world leaders to movie stars. Youll also learn about the range of professional watches designed for climbing, diving and other hardcore activities and how the crown became the Rolex emblem. Find out about the major moments in history that were graced by the presence of a Rolex watch, and all the places its travelled to across the globe, from the depths of the Mariana Trench to the summit of Everest. With an exploration of everything from the brands iconic movie appearances and Rolexs philanthropic efforts to its status as a collectible investment piece renowned for holding its value, Rolex: The Story Behind the Style is the perfect gift for watch lovers everywhere. Also available in this series: Tiffany and Co, Cartier and Vivienne Westwood.