This is not a book about business strategy. Strategy changes like the seasons.

This is a book about something much more permanent.

At the very heart of all the success and failure Ive been exposed to - both my own entrepreneurial journey and through the thousands of interviews Ive conducted on my podcast - are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.

These are the fundamental laws that will ensure excellence.

They are rooted in psychology and behavioral science, are based on the wisdom of tens of thousands of people Ive surveyed across every continent and age group, and of course, drawn from the conversations Ive had on my chart-topping podcast with the worlds most successful people.

These laws will work now or in 100 years from now. Are you ready to get started?